Coca Cola have recently announced their new plans for a urine flavoured drink to be added to their line up of brands.
The new flavour will join other well known portfolios such as Cherry Coke, Vanilla Coke, Coke Zero and Diet Coke. It will be available in either cans or bottles and will be marketed on a trial run across North America, Europe and Australia to start off with in early 2015, before being globally available in 2016.
The new flavour will also have it's own packaging with a yellow background, the same colour as urine, rather than the generic red as seen on the packaging of Coca Cola's original flavour.
Coca Cola spokesman George Newman said they are excited about the new flavour.
"We are very excited to announce Coca Cola is working on creating a new flavour to be added to our line-up. The new flavour will be urine and we expect to release this new flavour globally by 2016.
"Here at Coca Cola our prime target is the full satisfaction of our customers and we believe we will achieve that with a brand new urine flavoured drink."
In a press conference Coca Cola announced it would be using urine as the special ingredient in its new drink.
Mr Newman continued "Coca Cola urine - it's the ultimate in recycling, after you've drunk a can and you feel it coming through to your bladder, just piss yourself up a refill.
"Up until now piss has never been tapped into, yet it's the one free drink we all create."
News of this new flavour has been widely praised by fans of Coca Cola worldwide.
This news blog attempted to contact Pepsi to request their views on Coca Cola's announcement of the new urine flavour, but they could not be reached for comment.
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