Sunday 6 April 2014

Investigation after person swaps price tags around on products at Iceland in Deal, Kent

Iceland bosses are investigating after a customer swapped price tags around on various products in the Deal store.

Customers were left angered after being charged more for their usual shopping in the Queen Street store at about 2pm on Friday.

Staff ended up having to work late throughout their Friday night without pay putting the labels back to the correct products.

Shelf stacker Simon Johnson told us "I had plans to go clubbing in Dover on Friday night but was unable to as I had to spend the entire night putting price labels back in the right locations, all because some idiot was looking to cause trouble. I can safely say he caused it."

"What makes it even worse was I wasn't even paid for the overtime work, it's outrageous."

Michael Prime, an Iceland customer who was a victim of the price tag mess up, said: "I went shopping in Iceland on Friday afternoon for a pack of 400g spaghetti and some Oxo cubes."

"They were advertised as being £7 which I thought was a bit expensive, but regardless I needed the products, so I paid the extortionate fee."

Another customer who did not want to be named said she was charged £10 for a loaf of Warburtons bread.

Iceland confirmed it is investigating the incident and "will take any action that may be appropriate".

An Iceland spokesman said: "Unfortunately we can confirm that an incident occurred in aisles 1, 2, 3, 4, 5, 6, 9, 10, 12 and 15 of our Deal store on the afternoon of Friday, 4 April, and we would like to apologise for any upset or inconvenience this may have caused to our customers in the store at that time.

"The incident involved a young male, probably a teenager, who was no-doubt just looking to cause trouble, and as a result, he swapped the price tags around on various products in the store.

"We are unable to offer any further information or comment until we have completed a full investigation into the incident and the reasons for it.

"We will take any action that may be appropriate when we have seen the conclusions of this investigation."

"We would also like to inform customers that they will not be receiving a refund on the price difference of the products they purchased."

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